It’s time to stop admiring the data quality problem and start building solutions – together

Data quality challenges have been discussed in-depth. The evidence is overwhelming. What our industry needs now is not more problem-spotting but a systemic solution.

In this new letter, Bob Fawson, CEO and co-Founder of Data Quality Co-op, calls for a shared, independent clearinghouse that aggregates quality signals, creates transparency, and delivers accountability across the insights ecosystem. He highlights where progress is already underway, shares lessons from research-on-research, and outlines a framework for how every stakeholder—buyers, suppliers, platforms, and partners—can be part of the solution.

Read the letter and join the movement toward transparency, together.