White Paper: Elevating Data Quality Through Collaboration

How shared signals and cross-industry cooperation improve research outcomes

As data quality concerns grow, the market research industry needs a new approach. This white paper shares findings from our new research-on-research study, exploring what happens when quality signals from across the ecosystem are combined into one shared view.

Inside, you’ll learn:

• Why sourcing is more fragmented than it appears

• How different providers, using similar sources, yield different results

• The surprising impact of survey design on even high-quality participants

• How various types of respondents influence data precision

• What changes when you apply different quality removal strategies

This study wasn’t just about identifying problems, it was about testing a better way forward. At DQC, we believe high-quality, transparent data should be the standard, not the exception. By fostering shared accountability and breaking down silos, we’re working toward a future where trustworthy data drives smarter decisions and real progress. Download to learn more!